Your Web Traffic and Your Bottom Line
Most companies that have websites have access to traffic statistics,
usually provided by their web host. Those that don't look at
these files (or use a bargain basement web hosting company
that doesn't provide them) don't know what they are missing-
there is a wealth of information to be found, and reacting to
this information can have a positive impact on a company's bottom line.
What follows are some of the most basic stats that are typically
available, followed by brief suggestions on how to use the information.
The Myth of "Hits"
Most web surfers have come across sites that boast about
"20,000 hits per day" or something similar....
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